In today’s digital world, it’s easy to get caught up in the numbers. We obsess over how many likes, comments, and shares our posts receive. We tie our self-worth and the success of our brands to these metrics. But here’s a hard truth:
Number Of Likes
You won’t be remembered for how many likes your post got. You’ll be remembered for the impact you made.
Building a Memorable Brand Starts with Being Genuine
If you really want to build a memorable brand that resonates with people, it doesn’t start with chasing vanity metrics. It starts with being genuinely supportive, authentic, and generous in how you share your knowledge and engage with others.
The brands that stand out, the professionals who are remembered, have a few things in common:
- They are genuinely supportive of their audience and community.
- They don’t hold back. They share 100% of their knowledge, not just snippets.
- They focus on simply lending a helping hand whenever possible.
In other words, they lead with value. This isn’t just a strategy — it’s a mindset. When you show up consistently to help others, without asking for anything in return, you position yourself as an invaluable resource. And that’s what makes people remember you, long after the likes have disappeared.
The Trust You Build is Priceless
When you show up to serve, you don’t just gain likes or comments — you gain something far more important: trust. You become someone people rely on, someone they turn to when they need advice, support, or guidance. You shift from being “just another connection” to being a trusted resource, mentor, and friend.
Here’s a breakdown of how you can build that trust and create a lasting impact:
- Create Practical, Clear Content
Your content should be straightforward, easy to understand, and provide actionable insights. Think of every post, article, or video as an opportunity to educate and uplift others. Don’t be afraid to give away your best tips and tricks — this will only increase your credibility. - Deliver Top-Notch Service
Whether you’re offering services or products, always overdeliver. When you provide excellent service, people remember it and are more likely to recommend you. It’s through these small acts of going above and beyond that lasting relationships are built. - Share More Frameworks and Hacks
People love learning, especially when it’s presented in a practical, digestible way. Share the frameworks, strategies, and hacks that have helped you succeed. When you do this, you’re not just helping your audience; you’re empowering them to take action in their own lives and businesses. - Host More Learning Events
Whether it’s a webinar, a live Q&A, or an audio event, creating opportunities for learning and growth is a powerful way to connect with your audience. It provides real-time value and fosters a sense of community and collaboration. - Engage More in DMs for Networking
Genuine relationships are built through conversations, not posts. Take the time to engage with people privately through direct messages. Ask how you can help, offer advice, or simply listen. These one-on-one interactions are where the real connections happen. - Support Smaller Creators
Don’t just focus on networking with top influencers or industry leaders. Pay attention to smaller creators and those who are just starting out. When you support people at every level, you build a community that feels valued and appreciated.
It’s About Creating a Safe Space for Business and Relationships
Not everyone you meet on LinkedIn is a potential client — and that’s okay. LinkedIn (and any platform, really) should be more than just a sales funnel. It should be a space where you can foster relationships, offer support, and build a network of trust and mutual respect.
By shifting your focus from likes and metrics to real impact, you create a space where business and relationships can thrive together. You cultivate a network that is not only valuable in terms of business growth but also in terms of personal and professional development.
Creative Design Theory in Magnate Media Style Videos and Their Audience Impact
Agree? Let’s Start a Conversation
What’s your opinion on creating impactful relationships over chasing numbers? Let’s discuss in the comments. Your thoughts might just inspire someone else!